The design process begins with you selecting your hair color, eye color, and skin tone. Next, you choose from four different silhouettes and then head to the design room to make any desired edits to the neckline, skirt, and sleeve. You will also choose between a variety of fabrics choices based on your natural colors. The last step is to record all of your measurements - PIOL will send you a complemtary tape measure in the mail upon request. Your custom dress will be cut, sewn, and delivered to you within 3-4 of your approval of the final design.
I gave the process a go and I had my ideal Spring go-to dress pictured on the left ready to order in just 5 minutes! The cost is an investment at a price of $545 (varies depending on the dress), but that is taking into consideration that this is a one-of-a-kind dress made just for you that is expected to last many uses throughout the years from casual social gatherings to special events. Visit the PIOL Lookbooks to get some more ideas before designing your dream dress!